You've likely heard the adage that it is far easier to cross-sell an existing customer a new product than it is to find a new customer. And if your goal is to grow at all costs, then cross-selling makes sense.  However, all of that sales growth may not do much for ...
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Repeat business drives the value of your company, and you can categorize these sales into one of two buckets: Re-occurring revenue comes from customers who purchase from your sporadically. They’re satisfied with what you offer, and they buy regularly yet not according to a...
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