Repeat business drives the value of your company. There are two types of customers, which are sporadic customers and customers who buy regularly.  Turning regular customers into repeatable, predicable buyers increases revenue and profitability....
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You've likely heard the adage that it is far easier to cross-sell an existing customer a new product than it is to find a new customer. And if your goal is to grow at all costs, then cross-selling makes sense.  However, all of that sales growth may not do much for ...
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